Why is Local Currency important?
One of the greatest challenges your merchant members face is competing with National Brands. National Brands spend millions of dollars on marketing to get customers into their stores.
A key part of their marketing strategy is making it easy for consumers and businesses to purchase their gift cards. They offer discounts up to 40% to have their gift-cards sold on-line or at thousands of in-store kiosks.
The National Brands know that 66% of people spend more than face value of the gift-card. On average people spend $46 when they use a $25 gift card. National Brands discount their gift cards, because they know they’ll make up the margin with additional sales.
A vibrant local currency program puts your local merchants on a level playing field with the National Brands, allowing them to be the beneficiary of the tremendous amount of employee recognition that occurs in every community.
Conpoto provides your organization all of the tools necessary to deploy a local currency program in your community that drives more business to your merchants, enables a new and innovative employee recognition option for your employers, and allows you to realize significant value with new members, and increased non-dues revenue. It’s a win-win-win for your community!