Last year, Small Business Saturday saw a record 112 million shoppers, and 72% of consumers report knowing about Small Business Saturday. Make sure 100% of your town and neighboring cities know about your business by marketing yourself and increasing the support for small businesses this year. Here are five Read more
As a small business owner, your company is not just a part of your life – it is your livelihood. The focus to grow and expand your business can sometimes overshadow focusing on yourself and your needs, and taking care of you is just as important as taking care Read more
In July of 2016, Selena Gomez made national news by posting a Coca Cola advertisement on Instagram that garnered 6.7 million likes. It is currently the second most liked photo of all time on Instagram. This was an excellent marketing strategy for Coke; they used a well-known celebrity and Read more
Every August, new classes of freshmen college students eagerly arrive on campuses across the country, excited for adventure in a sometimes new town. If you have a college nearby, campuses are excellent places to start building support for a local currency program and attract new customers to local businesses. Many Read more
As a small business owner, you have a great opportunity to team up with businesses around you to help boost each others’ sales. Small business owners are in a unique position to work together in their communities instead of competing for business, and there are five things you can do Read more
Podcasts are an excellent resource for people on the go or those who don’t like to read. You can listen to them when walking the dog, exercising, commuting, or even sitting quietly in a dark room (although people may think you’re a little weird if you do the last one). Read more
April 30- May 6, 2017 marks National Small Business Week as observed by the U.S. Small Business Administration (SBA). The SBA kicked off the week by recognizing small business owners in Washington, D.C. but you can celebrate in your neighborhood too. Here are a few ideas: 5 Easy Ways Read more
If you’re trying to convince more people to shop local here are five ways to use content marketing to help. Using Content Marketing to Increase Your Shop Local Program Education. Shopping local is more than just a nice idea. There are some real salient reasons that it’s good for Read more
Whether you’re a chamber, school, or non-profit, local currency is an excellent way to add a little fun to your next event. Local bucks come in a variety of denominations making them an ideal extra. Plus, you’re supporting your local community at your event. 5 Ways to Use Local Currency Read more
If you’re a local business without an online store or a chamber of commerce without a visitors bureau, chances are you don’t care about traffic much past your general area, at least not enough to pay for it. If you’re sponsoring ads on social media you can target your audience Read more
