Here at Conpoto, we like to think that local currency sells itself but we know that sometimes it’s just about finding the right person in order to make that happen. Chambers often focus on members. Main Street organizations try to market within their area businesses. Schools may decide to sell Read more
Merchants realize the benefit of gift certificates. They allow you to collect the revenue up front and provide the merchandise or service later. But the administration behind starting your own program and tracking it can be a real pain. There is a better option out there. Some communities offer what’s Read more
In days gone by, a welcome wagon or chamber member would reach out to every new brick and mortar store/business. Today, people are starting businesses with just a laptop and an Internet connection. It’s impossible to just “stop by” but how do you make all new businesses feel welcome when Read more
Last year, Small Business Saturday saw a record 112 million shoppers, and 72% of consumers report knowing about Small Business Saturday. Make sure 100% of your town and neighboring cities know about your business by marketing yourself and increasing the support for small businesses this year. Here are five Read more
Whether you’re a chamber, school, or non-profit, local currency is an excellent way to add a little fun to your next event. Local bucks come in a variety of denominations making them an ideal extra. Plus, you’re supporting your local community at your event. 5 Ways to Use Local Currency Read more
If you’re a local business without an online store or a chamber of commerce without a visitors bureau, chances are you don’t care about traffic much past your general area, at least not enough to pay for it. If you’re sponsoring ads on social media you can target your audience Read more
The trick to good content these days is to create something of value as seen by your audience. It doesn’t matter if you think it’s valuable. Your audience must believe it is. If they do, they’ll share it. And that’s exactly what you want. But in addition to helping your Read more
If you’re launching a local gift certificate program, adoption is key to its success. You need people to buy. Getting a variety of merchants on board helps with that. Here are a few other ways to increase adoption early on: Ways to Increase Local Gift Certificate Purchases Pre-buy Them Read more
November 26th is Small Business Saturday this year and if you’re a small business or love a small business you know the competition for the holiday dollars can be steep. Here are a few ideas to get customers in the door: Host a contest. Bring goods out to the sidewalk Read more
If you currently run a local currency program, you know what a great feeling it is when you walk into your local merchants with a check each month. They smile. You smile. They associate your organization with receiving money instead of just asking for it. What if you could do Read more
