You’ve recently launched an amazing local currency program and you’re excited about the opportunities. Why wouldn’t you be?

But creating the program and making it available isn’t enough for it to be successful. Here are 3 things you should be doing to sell more local currency certificates.


Recruit In-demand Merchants

The success of your program comes partially from bringing on local merchants that people love. Talk with the merchants about the advantages of accepting local currency. Speak to organizations that don’t have gift certificates yet. Explain the ease of administration and how it fits into some POS systems directly. Bring more merchants on board, more people will buy.


Explain the Program

You’ve already practiced explaining the program to countless merchants. Now explain it to your customers. Make sure they understand those certificates can be purchased online, not just at the office. Use the following ways to market the basics of your currency program:

  • Send an explanation to your list of what it is, when it launches and how they can be a part of it.
  • Use a pop-up on your website.
  • Add it to your social media streams.
  • Use social media ads.
  • Encourage local merchants to direct customers to buy


Tell Your Story and Explain Your Why

Supporting local is more than just a passing trend. People want to be involved in something bigger than themselves. Tell the story behind what you’re doing. Highlight merchants in a personal way by telling their stories and how they went into business. Tie in why they do what they do as well as talking about your own. If you encourage people to like these local merchants they’ll be more apt to give them amazing support.


If you’ve just launched a local currency program, you need to get people behind it. The quickest way to do that is to amp up your marketing in a personal way. When you do, people will know, like, and trust you and you’ll sell more local currency.