Onboarding programs help ensure that every new member (or client or employee, for that matter) receives the same experience. Now that’s not to say that you want to give them a cookie-cutter welcome. It simply means that by establishing a process you’ll be less likely to have things, like educational components of being new, fall […]
No matter the industry, you need marketing.
But marketing these days is more subtle and requires much more of a focus on the long-game. When we refer to long-game, we’re not talking about business goals for your next decade. We mean taking the time to establish relationships with your customers over time.
It’s not quick. It doesn’t […]
If you are part of an economic development group, a chamber of commerce, a Main Street program, or just someone who wants to see others buy more local products, it’s time you start making it worth their while.
Here’s how you can convince others to buy more local products.
3 Ways to Convince More People to Buy Local
You’ve recently launched an amazing local currency program and you’re excited about the opportunities. Why wouldn’t you be?
But creating the program and making it available isn’t enough for it to be successful. Here are 3 things you should be doing to sell more local currency certificates.
Recruit In-demand Merchants
The success of your program comes partially from […]
Business growth is essential to remain profitable but in some markets, that’s becoming harder and harder to do. It’s likely if you have a small business you don’t have the time to explore new types of customers. You’re likely focused on retaining the ones you have and marketing to the ones you know that need […]
The day after Black Friday is Small Business Saturday where shoppers are encouraged to support small businesses. This is a great way to bring recognition and revenue to the underdog but it’s not enough.
Starting a local currency program in your community is another way to bolster support for small business and so much more. Here’s […]
The holidays are a busy time for most businesses and consumers. According to the National Retail Federation, the average person spends about $1,000 on the holidays. If you’d like to ensure your business receives some of this spending, it’s time to focus your marketing around the holidays. But it is very competitive with big box […]
Repeat clients are a businesses dream because they require less marketing dollars. They are also more likely to write referrals and send you customers. Your business becomes their go-to place and with any luck, you become a buying habit for them.
But not all businesses are set up for repeat customers. Some businesses are a “one […]
Here at Conpoto, we like to think that local currency sells itself but we know that sometimes it’s just about finding the right person in order to make that happen. Chambers often focus on members. Main Street organizations try to market within their area businesses. Schools may decide to sell local currency. There are a […]
No matter how amazing your business is, at some point, you will encounter a difficult customer. When you do, here are a few ways to diffuse a tough situation.
8 Tips for Dealing with Difficult Customers
Check your own emotions. An emotional answer or even emotionally-charged body language can add accelerant to an already hot situation. […]