The holidays are a busy time for most businesses and consumers. According to the National Retail Federation, the average person spends about $1,000 on the holidays. If you’d like to ensure your business receives some of this spending, it’s time to focus your marketing around the holidays. But it is very competitive with big box stores pouring huge amounts of money into their holiday campaigns.
That’s why you need to stand out in the marketing experience you’re offering.
One of the easiest ways to stand out is to do something fun with your holiday marketing. Here are a few ideas.
Fun Holiday Marketing for Business
If you want your customers to start noticing your business try a fun marketing activity during the holidays. You can offer a few prizes such as gift cards or discounts that will entice people to spend money with you.
- A photo contest. Give your audience a photo assignment or theme and encourage them to upload their entry to your social media page or use a specified hashtag. You can then chose a winner yourself or crowdsource the winner by public votes.
- A photo scavenger hunt. You can do this at your place of business by handing out a list of things to find on your property or list your contest objects on social media or your website. Encourage customers to find those things and take a picture. They can show you onsite or upload them. You can give everyone who does it a prize or place the finishers in a drawing for something special.
- Elf on a Shelf. Take a picture of your “elf” (or any other item affiliated with your business) around town and ask people to guess where it is. Correct guessers can win prizes or be entered to win a special drawing.
- Personalized email campaign. If you collect emails (and you should be) and you have order history, consider sending out a personalized email with a special flash discount coupon code that is only good for a handful of hours or days. The personalization will stand out (you can even mention their past purchases) and the flash discount will give them a reason to patronize you quickly.
Even if your business is not a traditional holiday purchase, you can use fun holiday marketing to entice people to spend some time and money with you.