The day after Black Friday is Small Business Saturday where shoppers are encouraged to support small businesses. This is a great way to bring recognition and revenue to the underdog but it’s not enough.
Starting a local currency program in your community is another way to bolster support for small business and so much more. Here’s what it can do for your town and businesses.
8 Reasons to Adopt a Local Currency Program
In addition to it being a concrete, visible way to show support for small business, a local currency program:
- Gives your town a special touch. It has its own money! How cool is that? You can pick out a name for your currency that fits your town and brand it accordingly.
- Creates a program that places your organization in a beneficial light with local merchants. You’re giving them checks for the money/customers that you have driven their way.
- Helps you give local merchants the ability to accept gift certificates without the administrative headache.
- Gives people an easy, flexible alternative to store-specific gift cards.
- Provides another program and reason to approach local merchants by giving them something they want–more customers.
- Helps large employers be a part of supporting local as they can give local currency gift certificates to employees for a job well done. This cuts down on the “small vs. large” mentality that can incapacitate some chambers and business organizations.
- Encourages exploration of new businesses. Participating merchants can be featured on a list and online so it becomes another source of advertising for them. Some local currency buyers may try new businesses because of their currency purchase.
- Can be used to encourage upsells and specials. Most people spend more than their gift certificate is worth. A local currency program will bring consumers in and businesses are then free to upsell them and build a loyal customer out of them.
There are so many reasons to adopt local currency for your town. It’s easy to implement and is a great branding opportunity for the community and the businesses. Contact us today to find out more about local currency.
